Cody Thompson — Website Intake

1

About You

Your bio and local story — the heart of your personal brand.

Full Name*

Preferred / Display Name(optional)

Hometown / Local Ties*

College + Sport*

Short Bio — in your own voice*

2–4 sentences. Casual, local, real. Example: "I grew up in Preston County playing soccer, went on to play at Wheeling University, and now I help teams across North Central WV raise money without the headache."

Why You Do This*

One or two sentences — what do you actually enjoy about helping teams?

Headshot Available?*

Yes, I have one Yes, I can take one Not yet

How will you send it?

2

Results & Proof

Big numbers and real client wins build immediate credibility.

Total Teams / Programs Run*

Total to date, or last year — your choice.

Total Dollars Raised*

YTD, all-time, or prior year.

Which timeframe label on the site?*

All-time to date Year-to-date (2025) Prior year (2024) Custom

Custom Label

Featured Client Results*

Each card on your site shows the program name, dollars raised, and their logo. Aim for 3–8 entries.

3

Fundraising Products & Catalog

What options do you offer? Coaches want to see the menu before they book.

Your Fundraising Options*

Add at least 2. For each: short name, description, who it's best for, and a standout hook if you have one.

Which 1–3 do you want featured most prominently?*

4

Your Offer & Messaging

The words that turn a visitor into a booked call.

Main Hook / Value Prop*

How would you phrase the "just an hour and done" idea in your own voice?

Most important thing a coach should know before booking*

Common objections you hear — and how you handle them(optional)

We'll address these on the page to pre-empt hesitation.

5

Lead Form — What to Capture

When a coach fills out your "Get in Touch" form, what info do you need?

Any fields to add?(optional)

Where should submissions go?*

My email inbox Google Sheet CRM Not sure yet

Destination detail

6

Booking & Calendar

How do coaches book time with you? This becomes the "Book a Call" button.

Booking link(if you have one)

Meeting types to offer*

Phone Call Google Meet In-Person Zoom

Typical Duration

Available Hours

7

Testimonials

Don't have any yet? Leave blank — we'll build it so you can add them later.

Testimonials(optional — but powerful)

8

Video (Optional)

Event footage or a short intro can be a great trust-builder. Fine to skip for v1.

Do you have footage?(optional)

Yes — on YouTube Yes — raw files Not yet, can get some Skip for v1

Video URL or description

Feature a video section on the page?

Yes, feature it Maybe — let's see No, skip it

9

Branding & Assets

Logo files, colors, and photos — what you have and how to get it to us.

Dark & light logo versions?

Have both Dark bg only Light bg only Just one version

Brand Colors*

Hex codes if you have them, or just describe — e.g. "dark navy background, gold accent, white text."

Leading Edge brand rules / restrictions(optional)

Any corporate requirements? Anything you must include or avoid?

Photos available(optional)

How will you send assets?

10

Technical & Contact Info

The practical details needed to get your site live and linked everywhere.

Your Public Phone*

Your Public Email*

Leading Edge affiliation / title*

How it'll appear in the footer.

Social Media Handles(optional)

Facebook

Instagram

X / Twitter

Domain

I already own one Need to buy one Not sure — advise me

Analytics / link tracking(optional)

Track clicks from your social bios and email signature?

Yes — Google Analytics Yes — keep it simple Not for v1 Advise me

Hosting preference(optional)

✦

Anything Else?

Inspiration sites, things you must have, things you definitely don't want.

Inspiration sites or vibes you like(optional)

Other notes / must-haves / must-avoids(optional)

All done

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Hitting submit sends your brief directly to Brandon at B&N AI Consulting and downloads a copy to your device. We'll be in touch within 24 hours.

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Hey, Cody.

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